I’m a Fashion Editor—Here’s What I Predict It Girls Will Be Wearing (and Buying) in February

I’m a Fashion Editor—Here’s What I Predict It Girls Will Be Wearing (and Buying) in February


As a fashion editor, being chronically online is mandatory. A New Year’s resolution to quit social media or stop online shopping is impossible for me, as I need constant awareness of the fashion set’s latest obsessions, current attire, and emerging must-have items. This knowledge is essential for my daily reporting and for answering the inevitable texts from friends and family asking, “What are the cool-girl items everyone is wearing right now?” I always have a ready answer, often preemptively.

For instance, despite it still being January, I’ve already pinpointed the items that chic dressers will be wearing and buying in February. My extensive research—watching TikTok videos, scrolling through Instagram, reading articles from respected fashion Substack writers, and integrating the trend forecasts of other Who What Wear editors—has culminated in a list of over 60 items. These are the pieces that experienced, innately stylish shoppers will add to their closets next month if they haven’t already.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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