The Row’s India Bag Is Every Fashion Person’s Best Kept Secret

Fashion’s fascination with The Row is enduring. From phoneless fashion shows to few-and-far-between sightings of the designers themselves, everything the brand does is discreet.

It’s a running theme throughout its work, from barely-there footwear to the pared-back ready-to-wear, that has cemented the brand as one of the most coveted of current times. The nonchalant subtlety has raised intrigue even higher, creating an in-the-know buzz around the barely branded pieces. Whilst instantly recognisable as luxury buys from the refined silhouettes and high-quality materials, the origins of the bag are savoured for those with added insight. If you can spot a The Row bag, you’re clearly paying attention.

For many, the It item that comes to mind when thinking of the brand is the Margaux bag. Launched in 2018, the waitlists began almost immediately and continued up until last year, when the brand ceased production on the style. But alongside this treasured style are a series of bags that have flown just under the radar, savoured for the most in-the-know fashion people, and one style that is just as enduring and timeless is the India bag.

As the brand that launched the quiet luxury aesthetic into its mainstream position, subtlety is at the centre of The Row’s designs. Breaking away from bold designs and eye-catching motifs, the focus returns to the cornerstones of excellent design: silhouette, material and craftspersonship. The Row has mastered these foundations and, in turn, has curated a collection of handbags that never seem to date.

The India bag is a true example of this. Launching last year, the style became an instant classic, earning its spot within the brand’s roster of exquisite leather accessories. Already, the clean lines, carefully constructed curves, and grown-up look are immediate indicators of its longterm relevance. Whilst fashion ebbs and flows from trend to trend, the restrained approach of The Row’s designs remains decidedly current.

In contrast to the easy slouch of the Marlo bag, the India is all about polish. Formed to bring a touch of sophistication, the updated take on the bowling bag has a more structured shape that, in turn, exudes poise. Crafted in smooth, textured and suede leather, the available styles each have their own personality, and are offered in sizes 10, 12 and 15.75 to suit all preferences. With muted shades and an instant luxury appeal, this bag is sure to be a treasured companion for years, if not decades.