Gabbriette and Devon Lee Carlson Star in Adidas x Miaou’s New Campaign—Shop the Capsule Collection

Gabbriette and Devon Lee Carlson Star in Adidas x Miaou’s New Campaign—Shop the Capsule Collection


I’ve been such a fan of Miaou for years now, so when I found out the brand was collaborating with Adidas, I couldn’t believe it. The campaign features Gabbriette, Devon Lee Carlson, and founder Alexia Elkaim riding through a Californian desert landscape. The collection was meant to channel “motorsports rooted in femininity and the iconicness of California.”

The footwear in the capsule includes two unique silhouettes: the Boot and the Elite Mei. The Boot reinterprets Adidas’s Taekwondo design as a knee-high style crafted from mesh featuring three leather stripes and an M-branded zipper pull. The latter is currently sold out, but they are sleek silver sneakers with contrasting yellow stripes and an embroidered M on the tongue.



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Swedan Margen

I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.

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