The Diary of a Miu Miu Boy: 5 Outfits That Guarantee the Famous Nerdy-But-Chic Aesthetic

Joseph Tang is a Who What Wear editor in residence and the fashion director of Canadian department store Holt Renfrew, where he oversees the fashion and style direction for both the women’s and men’s businesses.

Layered polos, plaid details, and varsity stripes—no, this isn’t the dress code for Benito Skinner’s show Overcompensating. The varsity prep revival has officially hit its stride, and no one does it better than Miuccia Prada at Miu Miu. While Miu Miu currently only sells womenswear, the brand has spent the last couple of years showing us that the charm of the brand knows no gender—hence the “Miu Miu boy” craze. The conversation around the Miu Miu boy definitely started when Troye Sivan walked in the S/S 24 Miu Miu show, and since then, I’ve seen more and more Miu Miu boys out in the wild, on the runways, and on my social media feeds. We like to call this the Miu Miu effect.