8 Autumn/Winter 2025 Beauty Trends That Are Guaranteed to Infiltrate Our Routines Next Season

As a beauty director, thinking about autumn/winter 2025 beauty trends during fashion month in February never feels quite right. Unlike my fashion colleagues, who are always thinking at least one season ahead, the ever-changing nature of beauty trends requires being eternally present in the here and now. The trickle-down nature of fashion trends is set in stone from runway to wardrobe, but beauty is different. We beauty consumers find inspiration in our everyday lives. Beauty trends haven’t fit into cookie-cutter seasons for a long, long time.

And it’s for this reason that, around six years ago, I stopped paying so much attention to what runway beauty was telling me. In fact, I stopped writing fashion-led trend reports entirely. Instead, my seasonal trend reporting began focusing entirely on cultural zeitgeist and social media. But then, last year, something shifted. Social media beauty trends became almost impossible to keep up with. New hair trends, nail trends and makeup trends started springing up every day, and as anyone who knows anything about trend forecasting will tell you, this beauty bubble—being fuelled with short-lived microtrends at an aggressive rate—was always destined to burst.

And burst it has. Whilst I’m the first person to throw my hands up and say I revel in the joy of experimenting with seasonal nail looks and am currently whiling away hours every week scrolling through summer hair trends I will, inevitably, never adopt, the impact of these flash-in-the-pan beauty trends is playing an increasingly less important role in our everyday lives.

So, back in February, as the beauty world started showing evident signs of trend fatigue, I took a long, hard look at the state of our routines. Whilst I believe that there is no such thing as too much beauty inspiration (which is why we will always deliver every emerging beauty trend we spot, straight to your screens), I do also believe that we’ve lost sight of the beauty trends that really have an impact on our everyday—the trends that have, historically, come from the runways. So, I, along with the rest of the Who What Wear UK beauty team, dusted off my reporter pad and hit every fashion month backstage area my schedule would allow. From London and Paris to New York and Milan, we collected every detail of the autumn/winter 2025 beauty looks to know.